City of Dunwoody

 
 

background

Dunwoody was officially incorporated as a city on December 1, 2008. The city provides quality service to its citizens and supports the largest economic engine in the Southeast. Dunwoody is a close and vibrant community which values family life and the entrepreneurial spirit. It supports and nurtures a community dedicated to the preservation of family, education, religious institutions, and the environment.

 

2014 Ad Campaign

Working with the existing Dunwoody brand as designer with my previous agency, I came up with the ad campaign for the 2014 year, copywriting the headlines and designing the layouts that would speak to the two main target audiences: residents and businesses.

 
 
 
 

Dunwoody's two-color palette is strong and widely recognized, so the ad campaign maintained these colors with a heavy emphasis on whitespace to create the friendly and open-minded messaging.

 
 
 
 
 

The ads were designed around the bubbly welcoming spirit of this city, feeling like a small town but being a bustling center for commerce.

 
 
 
2014-Dunwoody-Ad-(2).png
 
 

By emphasizing bright, authentic photography that paired well with the brand's colors on a clean white page, the ads spoke to the true nature of this city being a place to belong and grow.

 
 
 

In addition to magazine ads, animated ads were also made in two ratios to place online, specifically to reach the business audience.

 
 
 
 

 

More Content coming soon!

Check out a sneak peek of more concerning this client's projects here on my Behance Page: