Lightfair International 2016

The Nexus of Breakthrough Brilliance. This pulsating force of light, technology, and life visualized the idea of these areas coming together and breaking through in new ways to transform the world we live in. This visual system is a concept for LightFair International's tradeshow in 2016. The brilliant and energetic palette complements the flexible, ever evolving illustration of light rays that weave in and out of glowing bold typography, while also visually breaking through the planes of print and web design. The radiating lines in conjunction with the sunset-colored hues and brilliant indigo feel future-oriented and exciting to communicate the dynamic world of lighting technology.